Short answer, It is a necessity in today’s time. Long answer, keep reading.
What is the term “Mobile-friendly”?
When we talk about website performance. Everyone asks, Why your website should be mobile friendly? Mobile friendly or in other words, a mobile responsive website is a term that we use for those web apps which change their design with respect to the client’s user agent, an approach widely used to render the UI/UX of a web app with respect to the target screen resolution. In simple words, once you apply this mechanism on your website, it will change its shape (if you access your site) on different platforms such as mobile, tab, laptop or desktop computer. Hence, it will bring a native and prettier look to your web app.
Not having a mobile responsive mechanism in your web site will bring an abnormal and uglier look to your site if it’s being accessed through a non-supportive platform.
There’re certain key factors that demand your website to have a responsive feature.
% of mobile users accessing the internet:
It is evident that the number of people using mobile as a go-to gadget to access the internet has already surpassed the desktop users. On average, people spend approximately 5 to 6 hours on their smartphones per day be it accessing social media or watching YouTube videos. People nowadays tend to rely on their smartphones more than their desktop computers to perform their daily set of tasks. Accessing websites and web-driven systems via a browser is no different.
Why you should make your website mobile friendly?
The primary purpose of having a website is to make it readily available, presentable for the audience and providing them a platform in a manner considering their ease is on top priority. A responsive website graphic designing hence attracts more traffic than a non-responsive one. Gone are the days when users had to rely on their desktop to access the internet. With the introduction and wide usage of smartphones, end-users have more accessibility to the internet than before. A website that isn’t mobile-friendly will eventually lose its customers as they will find a non-responsive site extremely off and they will always look for the same vendor like you by searching for their need in other sites. If a particular site turns out to be visually appealing and offers the same services as compared to yours, there are definite chances that those customers will stick with it and find it useful for future purposes as well. Therefore, it’s not nice-to-have but super important to have a responsive web application.
Building trust with Customers:
As per a survey, 57% of online users say that they will not recommend a business with a poorly or badly designed mobile website. It’s a big deal to have a mobile-friendly website that will help you to stay connected with your guests and clients as responsiveness brings accessibility to your app. People always prefer searching for a company or a product before getting connected with it and mobile-friendly web sites play a vital role to get relevant customers.
Increase in Sales:
A mobile-friendly website will increase sales if the user experience and interface are good. Customers are utilizing their required services online and online buying is done when users are satisfied with the reliability of the website by its responsiveness, presentable user interface, and interactive design. It certainly is one of the key factors to bring authenticity and value for your business.
Connecting with Customers:
It’s in the DNA of a responsive site to make contact, business model, and relevant information of your business listing readily available. Hence with the employment of a responsive mechanism, one can increase their user base too.
As a report in 2019, 52.2% of traffic came from a mobile phone. That means people consider using their smartphone more than searching using desktops or laptops. On average desktop users spend 128 minutes per day as compared to 203 minutes per day on mobile phones. This just gives us a whole idea of how important it is to develop a mobile-friendly website.
Improved website Load Speed:
Website Speed plays a vital role whenever it comes to searching or browsing. Any website that is not mobile-friendly will take a longer time to load whereas mobile-friendly websites load a lot more quickly because of the structure of code that is compatible with mobile devices and its browsers.
To get positive ranking and standing-out from your competition, Google recommends making websites responsive so it gets ranked in positive numbers other than commencing and maintaining the site’s SEO. Positive rank means more online presence which leads to more site visibility. Hence, attracting more attention and in return more traffic on your site.
Less time consuming:
Our desktop PCs and laptops are not available every time so having a mobile-friendly website will save time for customers and provide them easy to access information within a few minutes of clicks and scrolls.
It is indeed an important need to have a website that looks nice, presentable, and readily available across all widely used platforms and this technique plays a pivotal role in having one.