A smart logo design that seems to jump up and stand out in the eyes of the client is something that is being made according to his requirements. It refers to creating beautiful & creative logos that the client wishes to have. Every logo begins to wave a great idea that usually has a story behind. Logo designing is a series of steps from rejected ideas & failed attempts to some brilliant and striking ideas & successful logo creation. In fact, a logo represents the brand identity of a business. It must “always” convey the business model within itself. Therefore, it has to be unique yet innovative, brief yet concise, and on point. Here are simple logo design guidelines that’ll help in professional logo design & win your client’s heart.
Step 1: Start with a strategy
Always start with a brand strategy. These strategies are developed as a collaboration between the client and the designer. They are the central idea on which incredible logos can be built. It does not matter how extensive or straightforward is the idea behind your strategy; you must have a clear purpose. Because without a strong framework, you will find that logo designs will fail to stand out at the time of the test.
Professional logo design always begins with strategy because it provides you with insights into the organization’s position, mission, business model, and values you are working with. While building the strategy, talk to your client and inquire him/her what the organization is like and how they would like to present the organization to the customers?
While discussing these things, write down the thoughts of your clients and make a strategic plan so that the client knows beforehand how the logo will look like. This approach is quite helpful for designing business logos.
Step 2: Define the requirements, number of logo design variations and revisions
Insurance of the successful completion of any project (especially when it concerned to logo design) demands a complete and detailed set of requirements. The best way to elicit the requirements related to logo design is to send your employer a brief questionnaire, which must entail all the aspects that you need to know for compiling a successful logo.
Once you have the requirements, have an agreement with the employer on how many logo variations he/she is expecting? And, how many rounds of revisions he/she wants? After getting these answers, provide your employer with a reasonable quote and an estimated timeframe for completion.
Pro tip: STATUS200 provides 2-3 logo variations and upon the selection of a final logo design, we provide further 2-3 rounds of revisions to fine-tune the logo design as per your need and expectations.
Step 3: it must have some significant meaning
Opting for a strategy is not enough; the logo must have a meaning. Something that expresses a hidden message about the brand or reflects the nature of the company: the best way to create a meaningful logo is to begin with creative thinking.
Think deeply about the different keywords, phrases, and adjectives related to the companies name. Translate your ideas through sketching; don’t just sketch instead use conceptualizing and design. For instance, if you are up to creating restaurant logos, think of the main course of the client’s restaurant, niche, USPs & imagine different ways to present it.
Think of at least two to three different ideas because there is always a possibility that the client asks for alternative designs than the one you are presenting him.
Step 4: Know your psychology & choose the right style
Designers are creative enough to conceptualize the colors in words even before processing their ideas—this much help to make different logo designs by using distinct symbols and shapes. There is no hard and fast rule about which shape or symbol works best.
Therefore, experiment with different logo designs and try to create different logos to meet the client’s requirements. While choosing the type of logo, try coming up with an idea from the categories described below.
Wordmarks: if you are creating business logos, you can convey the brand personality through word marks. Some famous brand wordmarks include Google and FedEx
Emblems: this includes any characteristic shape that inevitably connects with the company, such as Starbucks and Harley Davidson. This idea works well when it comes to designing restaurant logos.
Pictorial marks: these are are the specific symbols that help you to recognize the brand immediately. Such as Twitter, WhatsApp, and Apple.
Abstract symbols: if you are creating a travel logo, you can use abstract symbols to present the brand. Think of the example of Audi.
Letterforms: to design a simple logo, you can use the letterforms. One such example is Unilever. Letterforms work well for medical logos because hospitals & other medical centers are usually known for their name instead of symbols.
Step 5: Be practical and consider the competition
If you want to create a compelling and creative logo, think about how it will perform in multiple areas. This will help you to design the background of the logo, so think of it how it will look in black and white or on a stitched garment, black background, inside the website’s header, or anything that comes up in your mind. This will save you a lot of problems that are very much likely to come up if you design your logo on a unique background.
Brilliant logos are those which are better than their competitors. Therefore while designing the logo, think of the competitive brands & all the brand’s rivals. Consider their color scheme, the strategy behind the logo, design in the background. Try to create something more creative to help your client stand out against the competitive industry. Make sure you do not copy the ideas from anywhere; instead, try to design something you need and timeless.
How to present the logo to the client?
Professional logo design not only involves creating different logo designs, but it also refers to presenting them to your client in the best way possible. Merely sending the design logo through email or using any other source is the worst idea. Because the client will never be aware of the strategies and the inspiration behind the logos you have designed, so there are minimum chances of client satisfaction. Use the following steps to present the logos in a way they get approved quickly.
Start with the logo brief
Present the logo to the client and tell him how it is according to the scope and requirements that you both agreed before initializing the logo designing. Always start with the conversation and briefly explain the reasons behind your work. Show them how your design meets their criteria and how it is better than their competitors.
Make a logo presentation
This presentation can be in person or through a video call. Take your time to make the presentation. Begin with the strategy you opted for and add everything step by step. It is always better to describe the details about each step during a one-on-one meeting instead of just sending the presentation file. Because there are a lot of things that you can explain in person, which are very much unlikely to understand for the client if he just receives the presentation file.
Show of the logo versatility
This is a very important step. Always go for two to three different logo designs and explain in your presentation how they are different from each other. Use different theories behind each design to let them know the facility. It is not necessary to write extensive stories; go with something impacting and powerful enough to catch the client’s attention.
Focus on the logos audience
While you are giving the logo presentation, focus on the people who will be present during the presentation. The audience contains not only the person you interacted with for discussing the logo; instead, it may have other officials as well. So learn how to present the logo by keeping the audience in mind. Highlight the personality of your design and the perspectives behind it. Designing a presentation according to the audience is critical for the logo’s success.
What questions should be asked to the client before designing the logo?
Some clients like simple logos, while others want something overwhelming. The best way to determine what your client wants or expects from the logo is to ask a few questions before designing.
1. What represents the company?
Determine whether the company is presenting some products, selling goods or services. Understanding what the company stands for, It will help you build the primary image in your mind.
2. What is the targeted audience?
Figure out if the company is targeting the young people, toddlers, and babies or older because the logo design will significantly vary with the age group as well as the gender of the targeted audience.
3. What are the design preferences of the client?
Inquire the client what color or colors he would like to add in the logo? Also, ask for the restrictions regarding the design and the size. Is there anything that is supposed to be avoided for a must-have in the logo? Last but not least, what will the logo be used for?
Do you need a professional logo?
If you are looking for some professional logo designs for your business, it is best to go for or some reliable and professional designers only. It is because the professional designers are well aware of the copyright status for the logos and know how to design unique and creative logos for your business.
In a nutshell, they provide you with the best solutions regarding your logo designs, which are unique. Status200 is providing logo design services for years. You can contact us to get your logo designed and delivered remotely online. Our logo makers design customized logos at affordable prices to help you increase your website of brand visibility and get known by your logo like Apple, FedEx, and Starbucks.